Hundreds of influencers to visit Georgia for Traverse digital conference
About 200 influencers will visit Tbilisi for the ninth edition of the Traverse digital conference, hosted for the first time in the Georgian capital city. Photo: Traverse
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About 200 influencers from the United Kingdom, the United States, Germany, Poland, Spain and other countries will visit Tbilisi for the ninth edition of the Traverse digital conference, hosted for the first time in the Georgian capital city, the Georgian National Tourism Administration said on Friday.
The event is hosted by the Traverse network, a digital influencer marketing and events agency based in London, composed of tens of thousands of digital influencers and content creators including bloggers, YouTubers, Instagrammers, podcasters, videographers and photographers.
Running between January 30-February 10, the conference will have BBC presenter Gavin Ramjaun, Instagram blogger Rich McCorry and other influencers with millions of followers on social networks as speakers, the Administration said.
They will visit Georgia, [and] learn about tourist products. I think this conference will be very successful, and later we will be able to follow what the influencers write about the country on international media platforms”, said Maia Omiadze, the Head of the Administration.
Michael Ball, the organiser of the conference, said it was his first time in Georgia, noting he enjoyed the local wine and cuisine.
Influencers who visit Georgia will create stories about your country. I think by sharing a positive experience with your audience, you create the best campaign. The influencers that we bring have amazing experience, [and] the material created by them will be distributed on various platforms, which will greatly benefit Georgia”, he said.
For those not yet registered, there are a few #Traverse24 tickets left at the special 2023 Price, which will (not surprisingly) end on Sunday. https://t.co/QTpzu5FK5b
— Traverse Events (@TraverseEvents) December 30, 2023
Influencers will visit the capital city of Tbilisi, the highland town of Mestia in the north-west, the ski resort of Gudauri and other places to explore the winter destinations, tourist products, cuisine and wine, the Administration said.
Maia Omiadze, the Head of the Georgian National Tourism Administration, on Thursday said the country’s participation in Madrid Fusión, an upcoming gastronomy fair in the Spanish capital, would contribute to establishing business ties between tourism insiders and promoting Georgia as a visitor destination.
The Georgian National Tourism Administration on Friday said it had hosted more than 350 foreign journalists and tour operators this year in order to promote the country as a visitor destination.
The Georgian National Tourism administration on Tuesday said it had launched a new campaign involving celebrities and influencers to promote the country as a visitor destination.
Journalists from leading Indian publications are visiting Georgia’s tourist sites in the latest promotion effort of the country’s visitor attractions by the Georgian National Tourism Administration.
National Geographic named a ski tour UNESCO sites in Georgia among 20 great adventures for 2024 in an annual Best of the World feature, which lists “the streets of Paris, the snowy mountains of the Caucasus in Georgia, the ancient rock art of Algeria” among top destinations.
Around 200 influencers from the United Kingdom, the United States, Germany, Poland, Spain and other countries visited Tbilisi for the ninth edition of the Traverse digital conference, hosted for the first time in the Georgian capital city this month, the Georgian National Tourism Administration said on Wednesday.