Georgian wine advertising campaign to be strengthened in Germany

Last year, about 700,000 bottles of wine were exported from Georgia to Germany, which is an increase of 4%. Photo: Nino Alavidze/Agenda.ge.

Agenda.ge, 05 May 2021 - 13:15, Tbilisi,Georgia

In order to raise awareness and increase the export of Georgian wine to Germany the Georgian wine advertising campaign will be strengthened in Germany this year using various media platforms. 

The wine campaign will be held with the financial support of the Georgian National Wine Agency and German PR and marketing company ff.k Public Relations.

Numerous presentations of Georgian wine are planned both online and in live formats. Georgian wines will take part in various competitions. Also, it is planned to organise visits of wine professionals and media representatives to Georgia from Germany", reads the press-release published by the agency.

In addition an online seminar 'German Wine Market' has been held to help local wine companies learn the structure of the German wine market, consumer priorities or export potential and barriers. About 40 Georgian wine companies participated in the seminar.

Germany has been included on the list of strategic markets for Georgian wine since 2020. 

Last year, about 700,000 bottles of wine were exported from Georgia to Germany, which is an increase of 4%. 

In the first four months of the current year, 230,000 bottles of wine were exported (+1%).